What’s in a name.. It’s no coincidence that Oladjide Olatunji has become a trending Public Figure after celebrating a victory against fellow YouTuber, Logan Paul. In his own right Olatunji has now reached the top of his boxing game.
With over 20 million subscribers, four EPs topping the UK R&B Albums Chart and an NME award for Vlogger of the Year, the 26 year old successful YouTube personality can also add, ‘Boxer’ to his professional accolades. Commonly known as KSI, which stands for KNOWLEDGESTRENGTH & INTEGRITY.
KSI's Net Worth is reported to be 5 Million Dollars. But with Three huge fights, one with Joe Weller and the two fights with Logan Paul, It could be easily be in the ten's of Millions too potentially Hundreds.
The name KSI has provided a constant solid mantra behind his philosophy and a set branding model for his business.
Here we share how his name is also synonymous with a Motivational Strength to Success.
1. Education...Go Against the System & Believe in Yourself.
“I wasn’t really into school that much. I was in this building having to cram knowledge I didn’t really care for. But on YouTube, I was able to create what I wanted and post it for people to watch.” KSI knew at an early age that a conventional education system wasn’t for him. Online gaming became a large part of his life and he adapted his formal education to suit what he was good at to become great. KSI found his strengths and educated himself away from school. Once he was armed with knowledge and the realisation that he was earning more than his school teacher each month. He quit school.
2. Hard Work...Never Give Up.
“A lot of people think that YouTube is quite easy, when it just isn’t. I’ve been doing YouTube for six years now, and I’d say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make sure people come back to your channel, and I work every single day just to try and expand my brand.” After gaining the confidence to leave a conventional education, KSI focused on working hard on developing the knowledge needed to make his brand a success. Determined to expand his ever growing platform KSI remained tenacious with his consistency and work ethic.
3. Know your Allies vs your Enemies.
“If you’re having problems with someone on the Internet, simply block the person and move on. And if you do want to meet people from online, make sure you do your research to make sure you’re talking to the person you want to be talking to.” In the past KSI has warned against the tyranny found on the online community. In business he advises to arm yourself with the vital knowledge needed when contacting and communicating with others. Friendships and business are an important factor within his business. Having developed the successful “Sidemen” brand with trusted YouTube colleagues, KSI knows that even under controversial scrutiny that his career will stay on point with the right allies. The wrong allies should be blocked, dropped or, in the case of his fighting career, defeated.
4. Rise & Grind...Develop Physical Strength.
“Hands down the hardest thing I’ve ever done in my life. Training twice a day and mountain runs on the Saturdays with Sundays to rest. My body has been pushed to a point I never knew I had.” KSI’s fight and win against Logan Paul proved how serious he was in the ring. He accounts building up his physical strength as the hardest thing he had ever done, but the hard work proved he took the fight seriously and was determined to give it his best shot. The same work ethic employed in his early Gaming days to be, The Best, was reflected in his training schedule and his subsequent strength paid off in the boxing ring.
5. Motivation...A Positive Mental Approach.
“I’m ready. And it’s so crazy because the scariest part is, the part that most people don’t understand...I’m just getting warmed up.” At the beginning of this year, KSI told his followers that even though he had achieved monumental success he was still willing to learn and perfect his craft. KSI’s strength lies in the thirst for being better, bolder and stronger in his pursuit. Approaching goals with an Athlete’s mentality provides the military precision needed for success. Motivated in winning through setting goals and working harder toward results gave KSI and his followers the boost to push forward and to never settle for ‘good enough.’
6. Adaptability...The Ability to Change.
“When it came to diss tracks I found my way into that...Now with boxing, I’ve created a new trend. I’ve always adapted well and that’s what led to my success.” KSI’s ability to adapt to new challenges and remain multi-faceted as a businessman has led to his eventual success within different industries. Always alert to new ventures and responding well with hard work and dedication has paid off and given KSI the edge.
7. Honesty...Trust in your Tribe.
“Don’t always make it about you. Don’t be selfish. Don’t just have yes men around you, have people that will tell you how it is and be real with you 100% of the time.” Gratitude and acknowledgement of the right people within business and life is an important mantra within KSI’s key to success. Although KSI has a large public persona he keeps his relationship with his girlfriend private and his loved ones remain honest and trustworthy. KSI values the importance of being ‘real’ regardless of fame and money.
8. Investment...Smart Money Moves.
“I 'm trying to make sure that I don’t spend on ridiculous things, so that after all this YouTube thing goes, I’m not left there, like, “Uh oh, I have nothing.” Although KSI lives a seemingly opulent existence he has also gives back. Documented as paying for his parent’s home, he has also been involved in pledging cash to suicide prevention charities alongside being involved with sporting charity events. His Sidemen project has also ensured that investments run deeper than just for his own interests. Whilst developing the brand KSI has also reportedly invested in a series of London houses in order to live alongside his Sideman contemporaries. KSI’s wise investments in people, charitable endeavours and his family give him the right foundation for the future.
9. A Good Guy…Stay True to You.
“I’m a really nice guy when you meet me, and that surprises a lot of people. I’m not that eccentric in real life- and certainly not that disrespectful. In my own time, I like to just chill out with friends and not get in people’s faces.” KSI’s sense of integrity lies in his ability to separate his perceived public persona from his private life. In the recipe for success he holds the awareness of knowing that he is his own brand of celebrity that his followers subscribe to. He has the ability to generate controversy in the public domain but he also knows how to withdraw and kick back.